Hertz recently announced that, in addition to renting your car from them, you can rent a media player pre-programmed with more than 40 hours of Nickelodeon shows like Sponge Bob Squarepants and Dora the Explorer. The "Nick on the Go" system will cost $17 a day and can also be played outside the car like a regular portable DVD player. The product is available for rentals at about two dozen of the country's busiest airports, with another 25 locations to be added in 2008. I tried to learn more information on Hertz.com, but I didn't see any announcements regarding the program. Instead, it looks like Nick on the Go will be offered as an add-on option once you've input your pick-up airport on the webite.
My first thought? What a cool feature.
My second thought? Seventeen bucks a day? Even assuming you're not one of those people who usually lugs a portable DVD player to entertain the kids, wouldn't it be worth buying a cheap one for a five-day trip, rather than shelling out $85 in rental fees?
My third thought? I guess this offer could still be valuable for some situation where you couldn't or didn't want to bring your own DVD player, or where your worst travel nightmare came true and your own player broke on the trip. It may be difficult to put a price on peace and quiet, but in these scenarios, seventeen dollars a day sounds about right.